From the website: Multiple studies show B2B contact data decays at a rate of 2-4% monthly, which means more than 30% of the records in your CRM will become obsolete over the course of a year. The end result is that your staff spends too much time correcting bad data and less time selling, which Salesforce estimates costs you $17,000 per sales rep annually.

It doesn’t have to be this way.

Hard truth: since the workforce is so dynamic, your CRM data needs to be dynamic too. Said differently, your CRM data needs to be LIVE. And that’s where we step in.

Live Data Technologies utilizes website information, blog posts, tweets, social posts, resume updates, press releases, and similar digital signals to create a compelling source for contact data accuracy.  We have performed billions of verifications and benchmarked ourselves against all similar services, and we’re certain that no data is more accurate than Live Data Technologies.

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